Parisian haute couture house Maison Margiela is bringing together the physical and digital realms with its new MetaTABI Collection, an NFT that combines token-gated product experiences with the brand’s iconic split-toe shoe. The launch, in collaboration with digital fashion house The Fabricant, is “metaphorically, a huge step,” Maison Margiela Chairman Stefano Rosso said during a livestream with Rug Radio creator Stephy Fung. Using the brand’s Tabi shoe for its first step into Web3 was, Rosso sa...
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